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hello@faisalayaz.co.uk
You
Faisal
based in Edinburgh
working worldwide
UK time, international clients
10 yearsWeb Development

ENGINEERED
FOR IMPACT.

Shopify, WordPress & Webflow.
try dragging meI don't sell pixel pushing. I build high-performance, CRO-optimized digital experiences that turn visitors into qualified leads and consistent sales.
aurevia
see how I did it Aurevia 1.9s Load +42% CVR Shopify Plus
kraivo
see how I did it Kraivo 3.8% CRO Custom OS 2.0 Shopify Plus
alder-house
see how I did it Alder House +65% Leads Custom GSAP Webflow
north-ember
see how I did it North & Ember +54% Subscriptions -38% Cart Abandonment Webflow
morrow-vale
see how I did it Morrow & Vale 15-20 High-End Leads/Wk 100% Core Vitals WordPress
stonebridge
see how I did it Stonebridge 1.4s Speed Zero Bloat WordPress
ember-room
see how I did it Ember Room +38% Reservations ACF / Blocks WordPress
zovair
see how I did it zovair Storefront API +34% AOV Shopify Plus

I don't just build interfaces.
I build systems.

SNIPPET.LIQUID

10 years of experience. 250+ websites launched.

I help businesses get a website they can be proud of and actually use. I keep the process simple, explain things clearly and build with the tools that suit the job: Shopify, WordPress or Webflow.

Faisal Ayaz, since 2014available now
EXPERTISE
Shopify WordPress Webflow CRO Speed SEO
METRICS
0projects launched
0average rating
0years in development
dev.liquid
YOUR WEBSITE IS LIVE
Code that solves.
Websites that matter.
See what I build
2440 × 30
Faisal Ayaz
built to work
▶ core platforms
Shopify, WordPress & Webflow.
ShopifyWordPressWebflow
CLIENT FEEDBACK
★★★★★
"We were losing sales because our old theme kept breaking. Faisal came in, fixed everything, and our conversions instantly went up."
Sarah JenkinsSarah Jenkins · Shopify Plus

Less Noise.
More Progress.

How I Build & Launch.
01_Architecture 01

Strategy & Scope

Before I write a single line of code, we figure out exactly what your business needs. I look at your goals, plan the site structure, and choose the right platform. No confusing tech jargon or surprise costs — just a clear plan of what I’m going to build.

Stack SelectionKPI Mapping
02_Execution.js 02

Deep Work & Build

This is where I put my head down and build. I don’t farm the work out to juniors or rely on bloated templates. I write clean, custom code and share a private link early, so you can see the progress and give feedback while I work.

Custom CodeAsync Updates
03_Optimization.sh 03

QA & Performance

A beautiful site means nothing if it is broken or slow. Before launch, I'll test it across phones, tablets, and browsers. I also run through the checkout like a real customer and fine-tune the code to keep everything fast and smooth.

Sub-2s LoadStress Testing
04_Deployment.yml 04

Launch & Handover

Once everything is approved, I handle the technical switch and get your site live. After launch, I record a short video showing you how to manage it yourself. I also include a 30-day warranty for any issues that come up.

DNS Cutover30-Day Warranty

The code nobody sees.
The work everybody feels.

Three platforms. One engineering brain.
01 Shopify Plus
01

Shopify Plus. Brands That Sell.

I build fast Shopify stores that are easy to manage and ready to grow with your business.

See what I deliver
What I do

I build custom Shopify Plus stores that are fast, easy to use and built around how your business actually works. From custom Liquid themes to more complex builds, I focus on performance, conversions and making the store easier to manage.

Deliverables
Custom Theme Dev Headless Shopify Liquid Programming App Integrations Checkout Optimization Store Migration B2B E-commerce Core Web Vitals
02 WordPress
02

WordPress. Make the CMS disappear.

I build dependable WordPress websites that load quickly, rank well and stay easy to update.

See what I deliver
What I do

I build custom WordPress websites without the usual bloat. I keep the code clean, make the site easy for your team to update, and focus on speed, SEO and security from the start.

Deliverables
Custom Themes Headless WordPress WooCommerce Setup Plugin Integration Gutenberg Blocks Technical SEO API CRM Sync Malware Security
03 Webflow
03

Webflow. That Feel Right.

I create polished Webflow sites that look great, load fast and are simple to edit.

See what I deliver
What I do

I build polished Webflow sites that look great, feel smooth and are easy to manage. From Figma builds to custom interactions and CMS setups, I make sure the site looks good without sacrificing speed or usability.

Deliverables
Webflow Development Custom Build Figma to Webflow Custom CMS Logic GSAP Interactions 3D Animations Client Training Ongoing Support

More Experience.
Less Guesswork.

the-difference
100% F A
generic execution locked
  • Sold by one person, then handed off to another.
  • Weeks of waiting before the work gets moving.
  • Unclear costs, changing scope and surprise extras.
  • More meetings and paperwork before anything gets built.
  • Another template that looks like every other site.
vs
Faisal Ayaz · selected
F Faisal Ayaz building
  • Work directly with me from start to finish.
  • Fast prototypes and focused delivery.
  • Clear scope, clear pricing, no surprises.
  • Less meetings, more time spent actually building.
  • Custom builds made around your business, not a template.
work directly with me

One project. One developer. No handoffs.

Book a Call

Hear it from my clients.

Real work. Honest words.
SHOPIFY PLUS
1.3 → 3.5% CONVERSION RATE
+60% MONTHLY SALES GROWTH
Sarah Owner
Aurevia
WORDPRESS
15–20 + QUALIFIED LEADS
7.5–10 X INQUIRY GROWTH
Karim Founder
Fourth Frame
WEBFLOW
+54 % Subscriptions
-38 % Cart Abandonment
Ferhat Owner
North & Ember
Atul Guleria
Atul Guleria
Owner, Kraivo
Faisal completely rescued our Shopify Plus store. He stripped out the heavy third-party apps and built a custom, fast checkout flow. Our conversion rate jumped after launch. He actually understands e-commerce, not just code. go ahead, click one
Shopify Plus
Morrow Rodriguez
Morrow Rodriguez
Owner, Morrow & Vale
We were exhausted from fighting with clunky, slow WordPress templates. Faisal built us a custom build incredibly fast site. It looks premium, is super easy for our team to update, and actually brings in high-ticket leads every week. yep, it actually works
WordPress
Alder Carmichael
Alder Carmichael
Owner, Alder House
Working with Faisal was effortless. He took our designs and built a stunning Webflow experience with zero friction. The animations are perfectly smooth, the site loads instantly, and he communicated clearly through the entire build process. check it on another device
Webflow

Losing sales?
Let's fix.

Edinburgh time

Tell me what you’re trying to achieve, and I’ll use 10+ years of experience to find the right approach and build it properly.

Know the starting point.

clear scope. clear price. no unnecessary complexity.
starting point
£2,099
Website build · starting project rate
Starting from
Built with purpose, not templates
10+ years of hands-on experience
Clear scope and delivery milestones
Faisal Ayaz Faisal Ayaz Faisal Ayaz Built directly by Faisal Ayaz

Worth knowing.

Clear answers, minus the back-and-forth.
process-architecture
answer
We start by going through what you need, what you want the site to achieve, and what needs to be built. I then create everything on a private staging site, share progress with you, test it properly, and get it ready for launch.
delivery-timelines
answer
Smaller updates and focused improvements usually take 3 to 7 business days. A full Shopify Plus, WooCommerce or larger rebuild usually takes 2 to 4 weeks. I’ll give you a clear timeline before we start.
client-capacity
answer
I keep the number of active projects small so I can stay focused on your work. We can use Slack, Loom or email, and I’ll keep you updated throughout the build without filling your calendar with unnecessary meetings.
specialized-stack
answer
I work mainly with Shopify, Shopify Plus, WordPress, WooCommerce and Webflow. I use custom code where it makes sense and avoid unnecessary apps, plugins and scripts that can slow your site down.
quality-assurance
answer
Before launch, I test everything across different devices and browsers, check the important user flows, and make the agreed revisions. After launch, you get a 30-day warranty for any issues related to the build. Ongoing updates and maintenance are also available after that.

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